We may use information we collect about you to:
- Administer your account;
- Provide you with access to particular tools and services;
- Respond to your inquiries and send you administrative communications;
- Obtain your feedback on our sites and our offerings;
- Statistically analyze user behavior and activity;
- Provide you and people with similar demographic characteristics and interests with more relevant content and advertisements;
- Conduct research and measurement activities;
- Send you personalized emails or secure electronic messages pertaining to your health interests, including news, announcements, reminders and opportunities from Christmas Kitchen; or
- Send you relevant offers and informational materials on behalf of our sponsors pertaining to your health interests.
We may combine Personal and Non-Personal Information collected by Christmas Kitchen about you, and may combine this information with information from external sources. Third parties may also use Non-Personal Information in order to display advertising that reflects the interests and preferences of our user community.
Research and Measurement Activities
Information that Christmas Kitchen collects about you may be combined by Christmas Kitchen with other information available to Christmas Kitchen through third parties for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. This information from other sources may include age, gender, demographic, geographic, personal interests, product purchase activity or other information. We may report aggregate information, which is not able to be identified back to an individual user of the Christmas Kitchen Web Sites, to our current or prospective advertisers and other business partners. We do not sell or share any Personal Information with any third parties, except that contractors performing services on our behalf may be provided access to Personal Information when performing these services. These contractors agree not to use this information for any purpose other than performing services on our behalf.