Web beacons are small files (also called “pixels”, “image tags”, or “script tags”) that may be loaded on our sites, applications, and tools, that may work in concert with cookies to identify our users and provide anonymized data on their behavior.
When the HTML code for the Web beacon points to a site to retrieve the image, at the same time it can pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, the type of browser that retrieved the image and previously set cookie values.
Web beacons are typically used by a third party to monitor the activity of a site. A Web beacon can be detected by viewing the source code of a Web page and looking for any IMG tags that load from a different server than the rest of the site. Turning off the browser’s cookies will prevent Web beacons from tracking the user’s activity. The Web beacon will still account for an anonymous visit, but the user’s unique information will not be recorded.
To find more information about Web beacons and similar technologies read our Cookies Policy.
Last updated on February 10, 2018
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